Little Tikes and the LeBron James Family Foundation are teaming up with a full line of Foundation branded sports products. The first items from the line, the Mini Hoop basketball set and the Dream Big basketball set, are now available for presale exclusively at Toysrus.com, and will debut in Toys”R”Us stores nation wide in April. With every purchase a donation will be made to the LeBron James Family Foundation. It’s a Slam Dunk!
“To this day, I still have a Little Tikes hoop sitting in my house just because of all the days I spent playing on it as a kid. It’s one of the first gifts you get when you are old enough to do that,” said LeBron James, Cleveland Cavaliers forward and founder of the LeBron James Family Foundation. “That’s where I honed my skills. If it wasn’t for that Little Tikes hoop, I wouldn’t be who I am today.”
The LeBron James Family Foundation, based in Akron, Ohio, encourages kids to stay in school, promise to graduate and to give back to their community. Last August, the Foundation announced a partnership with The University of Akron to provide qualifying students who graduate through the program a full four-year scholarship. Covering all students currently enrolled in the program, as well as the next four incoming classes, an estimated 2300 Akron inner-city students can potentially benefit. To encourage parent engagement in their child’s education, the Foundation also offers a program called “I PROMISE, Too,” to help the parents of LJFF students earn their GEDs.
“Our Little Tikes factory is right outside Akron, just a stone’s throw from where LeBron learned to dunk on a Little Tikes hoop as a child,” said Isaac Larian, CEO of MGA Entertainment. “When we heard about the amazing mission of LeBron and the Foundation, we knew right away we wanted to collaborate so that we too could give back to the families in the Akron community.”
The Little Tikes team is dedicated to fostering active and imaginative play with values that align directly with those of the LeBron James Family Foundation.
“We are beyond excited to partner with MGA Entertainment’s Little Tikes brand to offer the first ever LeBron James Family Foundation branded line of sports equipment for kids,” said Michele Campbell, executive director, LeBron James Family Foundation. “We encourage the students in our program to dream big, to be active, and to have fun, and this partnership with Little Tikes exemplifies all of that.”
WE ARE FAMILY!